Turn Data into Revenue

Stephane Pere, The Economist Chief Data Officer explained how it’s possible to shift from a traditional data management to a more high performing and agile one, thanks to a Cloud environment.


Data is a unique opportunity for any organization

To get its best, though, you should start off by your company’s specific needs and mission and shape the right strategy and approach.

Stephane Pere, The Economist Chief Data Officer illustrated his editorial successful case: he explained how it’s possible to shift from a traditional data management to a more high performing and agile one, thanks to a Cloud environment.

He also pointed out how crucial is a step-by-step results tracking in order to reach the ambitious goal of:

  • increase revenue
  • engage and retain more users
  • lower unsubscription rate.

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Originally published at www.ambrosetti.eu on May 5, 2017.