Startup Cyanide (Part 3)
Tomorrow’s Carbon Valley
Today’s Silicon Valley, tomorrow’s Carbon Valley. Our tech-trajectory is unstoppable, without a doubt, but so is our desperation for sustainable initiatives here on Earth. Once we realize as a society that long-term securities are more fruitful than short-term gains, the hottest items on the market will focus on shared producer-consumer values. As the veil is lifted on dirty tracking and deceptive marketing tricks, a future is possible where financial incentives are no longer necessary for sustainable growth, rather, moral incentives will drive individuals to be more selfless and conscious in their economic pursuits.
There is no secret to leading a more sustainable life (or a sustainable nation, for that matter) just as there is no secret to losing weight or getting rich. Eat well, drink water, sleep, and exercise. Cut unnecessary expenses, bolster savings, and dabble in investing. Not everyone can be a Chris Froome or an [insert overused billionaire name] — after all, to have the highs there must be lows. Businesses and individuals often realize what cuts are being made to the detriment of our environment. Return to Lutz E. Schlange’s argument (Part 1) for the interdependence of society, economy, and ecology. When certain elements of societal efficiency or economic gain increase, ecological parameters suffer.
