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A look back at some of my choices, struggles, and accomplishments at iFixit and what the next five years may hold.

The beginning of something new

Five years ago I used to live in Florida working at an advertising agency. I thought it was my dream job — getting to work on big commercial brands, designing campaigns and billboards. But, it ended up being something different. I became increasingly frustrated with the work I was producing and didn’t feel like I was flexing my design muscle. I wanted to own something. I wanted to work on a great product and not just answer the weekend call of a last minute campaign. …

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Takeaways for keeping interface designs friendly and usable to the most important person I know. My mother.

It happens about once or twice a year. I travel over to my mother’s house for a visit and, about two or three hours in, she says something like “Hey, can you take a look at my computer? I just want to make sure everything is okay with it. You know I don’t know what I’m doing.” She’s right. She doesn’t know what she’s doing.

She wants to, though.

And that’s what brings her and millions of people like her to the websites we create every day. They fumble frustratedly through signup forms, hidden gestures, and confusing interfaces. …


Tony Gines

UX/UI Desiger fighting for the user. I push pixels and obsess over the details.

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