Imagine you are a cancer patient suffering a lot of pain, stepping into a hospital that has a bright and warm lobby making you feel welcome. You register at the front desk with a friendly nurse who indicates where you have to go. And now, imagine entering the chemotherapy room of the same hospital and finding a cold and cluttered space where you are supposed to sit for 3 hours, alone, surrounded by equipment while your loved ones have to wait for you outside. You feel forgotten. You feel afraid.

With many years of ethnographic research experience in hospitals and…

At the time of writing, the WHO reports that COVID19 has infected more than 1 million people in over 180 countries with over 70,000 deaths confirmed. The numbers are rising. Healthcare systems are on their knees, with medical staff battling to save lives whilst risking their own. And according to CNN, 1 in 4 people on the planet are sheltering-in-place, allowed out only for basic essentials.

We are facing a Care Emergency.

The early signs that our Systems of Care — healthcare, eldercare and social care — were vulnerable and fragile had been there; the fissures and cracks were forming…

Care is made up of compassionate actions.

A mother waking up at night, fighting sleep to warm up milk for a crying child. A man helping an old couple with their shopping bags. A teacher writing a congratulation letter to a student who has tried their best. A doctor giving his personal number to a patient’s distraught family. A local councillor joining the neighbours working to clean up their streets after a flood.

These are all everyday acts of kindness. We provide them without even being aware of it.

But when we deliver Care, we do so as we manufacture…