…g to KT, we can easily get bogged down in our projects and forget to pull from our own experiences. In a way, everyone in advertising is like a kid. We’re expected to come up with whacky ideas, break new territory, and be nimble in a fast-changing environment. Sometimes, letting loose with your silly side is all it takes to find the answer you seek.
…3 minutes on each mobile application per session. That’s not very much time at all to grab someone. If you think about it, when you engage an individual in a digital universe, you’re not just competing with your direct competitors, you’re competing with our friends, family, and co-workers (to name a few). So how do you go about standing out? Here are 4 fundamental tips.