Another important side of Google playing apps directly from its cloud after starting to index app-only content

Will there be any privacy issues?

Google, can you imagine a life before? Pouring yourself in thousands of books, with no search feature, to find what you need. In fact, you had to literally move from rack to rack, in order to get that one book which will offer the right information. It is difficult to imagine, right? Going through those piles have been long since died, when Google effectively took over as the encyclopedia you should own at home.

Your search for anything from a home recipe to your assignment needs is fulfilled by the search box in Google. You want to find a place that might excite you, Google it. The word “Google it” seems like religion for most of the tech-savvy folks. In fact, it is not just a religion for the end users but also to the marketers. Businesses have started taking up Google seriously. They understand that if they want visibility on the internet, Google is their best bet. If you are starting out on the internet with your business, then you need to understand how Google works, and optimize your web application, website and android app accordingly. Allowing websites to be indexed will help you improve the visibility in the eyes of the right audience, thus helping you improve your audience base. Reaching out is only possible when you optimize for the search engines, and Google has allowed quite a lot of possibilities for this.

Google goes Mobile

Google has accomplished a massive reach on the web. It has mastered the art for web applications. Gradually, with the increasing importance of mobiles, Google has started defining ways in which it can index the Android apps and how users can benefit max out of it. It is easy for the websites that have recently shifted their base towards mobile. But, what about those that started out with a mobile application? How will Google be able to crawl these apps, and find content that is relevant to the search? Another question that arises is what content will Google give out in its search results?

Before answering this question, it is important to understand why Google is interested in the app-only content. There is a lot of content that is not present on the web. For instance, the brands that have only apps, and no web presence, can never be indexed. This content is never shown in the searches, and that is because till now Google did not index the app-only content. There could be some important and relevant information in here, which the users are trying to locate. This needs to be indexed, and probably is the main reason why Google is targeting the app-only content. Having answered the first part, let’s find out how this will happen.

The app developers will need to include Google app indexing API, regardless of the fact whether the content is available on the apps or on the website. This API will help Google understand details on the page that it is indexing, and can scale the content upwards using the ranking algorithm. The content within the apps is streamed, and made available to the end users.

Cloud-Based Streaming: Privacy Issues and After Effects for Developers

Google is taking the mobile application search experience to another level. While, you will receive content for the apps that you have installed, you can also receive the app-only content from those apps that you have not installed. Let’s see how this will work:

When you click on the blue link displayed in the search results, if you have not installed the app, you will see a link next to the result displayed, which will allows you to view the streamed version of the app. Using the Google cloud platform and client, the app is loaded to the virtual machine. This will then send the touch interactions to the phone, which will render the app, and allow you to execute it.

But, this will hinder the privacy and user base for the app developers. The question now arises, how will Google protect the privacy of these developers? Google will allow the users to view the content of those apps that they have not installed. In such cases, the apps that have not been installed will lose out on the audience, as chances are if they find the content on Google they may not really install the app. This will hinder the user base that the app developers were going to gain. When Google is planning to display the content results of apps that are not installed, it will need to consider these points before actually going ahead with it. It needs to be seen how Google will protect the rights of these developers. Planning android app development, consider Google app-only content search before indulging.

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