This month will be the official launch of my podcast I Have Questions…🎙🙋🏾‍♀️ IHQ is a story driven, chop-it-up podcast to explore community, commitment and what people do to stay safe, sane and entertained. To say that this year has been draining and exhausting would be most “no shit” statement of all time. But despite 2020’s unprecedented BS, I’ve been fortunate enough to meet some truly amazing, insightful, and…

With no fans in attendance, Ultimate Fighting Championship held their first live event ppv (UFC 249) Saturday, May 9 in the midst of a global pandemic. The fan in me yelled “Yes!” But the I’m-a-human-first part of me responded immediately with a “hol’up…NO! It’s not safe!” A pre-taped message of…

There’s irony to be found in feeling sharedness and sense of community in isolation. Sharing struggle through a rich conversation is a powerful way to service community through engagement. It proves no one suffers alone. As we start to consider what it means to be committed to something — whether…

Wilder vs Fury II made two things very clear: boxing still can produce cazillions with buzz boxing is ready for a sincere marketing upgrade with a new content model

— Crisis management, athlete marketing tips, and positive psychology insight for self-improvement during quarantine isolation Stock market plunge. School closures. NBA, MLB, NHL, PGA, MLS, NCAA and others suspend play. President declares a national state of emergency.

Part I and Part II of this blog series explored the psychology behind sport fan identification and developing audience engagement strategies using The 3Es (emotion, engagement, and experience). …

In Digital Fandemonium Part I, I emphasized the importance of psychology in developing any media or communication strategy. Sport fans are the most loyal, vocal, and obsessed consumer base around the globe. …

UPDATE: Digital Fandemonium Part II Digital Fandemonium Part III BACKDROP: My first live sporting event experience came in 1991. My Mom took me to a World Wrestling Federation house show (now known as the WWE, World Wrestling Entertainment). …