Starting A Data Quality Checklist

John McCarthy
10 min readMar 29, 2020
Photo by Mahir Uysal on Unsplash

I have some bad news for you.

Something in the data you used in your last project is wrong. You just don’t know it yet.

“But, no! I got that data from the UI team. They said it was reviewed!”

Congratulations. You can tell that to everyone while you are being walked respectfully out of the building because your new marketing model…

John McCarthy

I’m a manager in the Business Insights and Analytics world.