It’s been over a year of Tabby-leau ❤ and it has been one heck of a journey. As Tableau’s capabilities have expanded, our work evolved from reporting to storytelling.
The last time we wrote about using Tableau’s story points as guided insights which tell a big picture story, truly revealing the power of vizualization.
It all started with the need to address the big Q— what is the question that we are really trying to answer.
2018 started off on just that note — framing the right questions.
We’ve had to work on an analysis project which gave us an…
Hello again all you Tabby-leau-vers!
It’s been a while, but we come back with an interesting perspective.
Those of you who are familiar with us know that the inception of our journey with Tableau wasn’t very long ago — 2017 only to be precise.
When we started out, the objective was to leverage the power of Tableau and unleash it on effective reporting! Sounds cool right?
We had dreams and goals of interactive dashboards, cool visuals, filters (context filters even!), no more tables, no more excels, and get this — self-serve reporting! Yes, these were all 2017 goals.
Little did…
It’s been a while, but we are back with some tabbyleau ❤
We’ve been avid Tableau users for over 6 months now. It’s been an interesting journey to explore its capabilities and limitations, but more importantly in context to our media industry.
One of the first things that intrigued us was the use of context filters. Our initial expectation for the application of these was to use them when there was a need to display top X metrics based on a selected dimension or measure. …
Have you ever thought of what could possibly be one of the most important factors of reporting? Some may say it’s the data, some may say it’s the visualization. While both are true, this next topic that we are going to talk about in today’s post is truly a critical member of successful dashboard reporting — the Naming Convention!
We’ve already established so far that Tableau is an amazing tool, but in the end, it is still a tool, and needs a level of maintenance. A consistent naming convention can be thought of as one such maintenance efforts.
A naming…
If you’ve ever run a Paid Search campaign in your advertising career, you’ll know one of the most important aspect is bidding on the relevant keywords and analyzing their performance.
But if you’ve ever run a Paid Search campaign for a client, you’ll see that the number one question asked in reporting is, “Can we see the ad performance?”
Until recently this was an ask, we at our agency tackled by finding various workarounds — adding screenshots of the ads, some text insights for context after performing a separate ad copy analysis within DoubleClick, but the main focus of our…
Today we are writing about one of our favorite Tableau tactics (as we now like to call the functionalities that we come across during the design process of a dashboard) — Parameter changes.
Now I know you are thinking you’ve read more than a dozen articles/help guides/blogs on the use of parameters in Tableau, maybe a majority of them in the Tableau community, but what I’d like to write about is the way, we as a Media agency, are using this.
For the most part, a media performance dashboard shows a trending chart which looks somewhat like this one below:
We’ve been meaning to start a series on this new journey (it includes some Tableau and Tabby love, you’ll see) for some time now. What made us finally get it rolling, which is the subject of the post, is a reference line.
As a part of the Media Insights team at a Advertising Agency, we are constantly working on a better way to vizualise our data, report the activity, analyse the findings, tell the story.
Reference lines, as you will soon see, are a very effective tool when telling a story which for the most part, in an advertising world…
