Tael & Techrock 2019 Roadmap

Detailing this year’s focus on adoption

Tael (WABI)
Feb 12, 2019 · 6 min read

2018 has been a pivotal year for Tael, in more ways than one.

To name but a few of last year’s developments:

We expanded our product portfolio to include cosmetics and nutritional supplements alongside an extensive collection of infant formula products.
We began tapping into a world of high-demand products from Australia & New Zealand while opening operations in Japan to facilitate Japanese brand onboarding. We’ve melded ecosystems with one of the promising names in the high-tech healthcare industry. We completed a comprehensive rebranding and reinvented our visual language to better appeal to our target audience in China. We also announced one of three companies currently running EnterpriseNodes on the Techrock blockchain.

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2019 — progress up to date (12th of February).

In the first month of 2019 alone, we ordered 300.000 additional labels to keep up with China’s demand for authentic goods while also cutting production costs by 80%, allowing us to expand our product portfolio to a host of sub-$20 products. We also secured important partnerships, such as with PCA Express, to further cover our worldwide logistics. We’ve begun seeing the Techrock blockchain being used by more companies through our EnterpriseNodes, and we’re getting close to releasing the updated scanning app for consumers.

But that’s not all. We also saw major advancements in the recognition of our project’s legitimacy, with Tael receiving the Binance V (Gold) Label, being integrated into Binance’s official Ethereum ‘Trust Wallet’, and Hyperledger announcing our inclusion into their collective.

Additionally, we also started a series of articles to explain the Tael ecosystem and its workings in detail, and how every move towards mass adoption we take affects you as a Tael token holder. Newcomers to Tael should make these articles their primary resource of our project’s inner workings:

To keep our supporters in the loop, we’re giving you all a glimpse of the planned developments this year, each selected to achieve our goal of fostering adoption.

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A brief recap of terminology:

Techrock is the company selling authentic consumer products.

The Techrock marketplace hosts verifiable authentic products from all over the world, giving the Chinese consumer market the ability to shop with assurance. Products in the marketplace are protected with proprietary anti-counterfeit labels utilizing blockchain technology while linking physical goods with their digital counterparts to provide supply chain tracking and inform customers of potential product tampering. The platform is the first to fully utilize our loyalty tokens and showcases the strengths and ease of integration our token provides.

Tael are loyalty tokens.

These cryptocurrency tokens are used to incentivize consumers, brands, merchants, and even manufactures. The virtuous cycle of our token in the ecosystem is best described in the Actors in the Ecosystem episode of our in-depth ecosystem articles. Tael are at the core of the Techrock company and Taelpay.

Taelpay is a payment system utilizing Tael.

Expanding the use-case of Tael and making it possible to use Tael to purchase products outside of the Techrock platform (or trade Tael for other loyalty points) is a key aim for us to achieve extensive adoption. Launching our universal Loyalty Point Exchange is one of our main priorities, along with enabling Taelpay usage in everyday stores. The function of Taelpay is to make Tael as ubiquitous as possible, allowing for full Tael interchangeability.

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Roadmap 2019

Q1 (Ends 31st of March)

Q2 (Ends 30th of June) Edit: Expanded Version

Q3 (Ends 30th of September) Edit: Expanded Version

Find our complete Q4 recap here:

Q4 (Ends 31st of December)

Find our complete Q4 recap here:

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[Note: for simplicity and understandability’s sake, the terms Tael & Shijifen are occasionally used interchangeably. Please read about the specific usage of both terms in this article to avoid confusion]

Please note that the roadmap may be subject to change and is based on the information available to us at the time of writing. All changes to the roadmap will be noted and we’ll announce changes as they happen.

As always, let your voice be heard on Telegram or follow us on Twitter to stay up-to-date on developments as they occur.

Thank you all for your continued support!

Tael | Protecting Products That Need It Most
Telegram | Twitter | Website

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