After a successful pilot program selling products through our in-store Walimai shelves at 3 baby product stores in Jiaxing, we’re now ready to expand our reach.
We’re happy to announce we’ve signed on another 7 stores in China, this time in the Western provinces. Not only will we sell Walimai protected infant formula (baby milk) there, we will also be launching and selling the latest addition to our product portfolio: Walimai protected cosmetics.
Strategically, our plan for these shops is to serve as access points for the many daili (代理) in the area. Daili are those from smaller Chinese cities (which struggle the most with combating counterfeit products) who travel to the large and mid-sized cities to stock up on authentic products, which they in turn sell in their local areas.
Although a small step, it’s one towards big goals. WaBi is constantly expanding and aims to be selling Walimai protected products through at least one thousand outlets by the end of 2018. This is only the beginning.