Tagplay now supports Facebook live videos
Earlier this year, Facebook launched a new feature where users can broadcast live video on its platform. This new feature has been quite popular, especially among publishers and brands.
Tagplay now supports live video and brands, publishers and other Facebook users can now automatically post their Facebook live videos to their websites and displays.
With Tagplay, companies can integrate their social media and website strategy. All brands on social media have now become publishers that post original content or curated content from others that relates to their fans. The website is still companies’ front on the internet and has to be kept updated with relevant information and content. This information and other content is now first posted on social media because of the convenience and reach, and with Tagplay they can share it to other channels, e.g. their website.
Companies have been using Facebook live video for marketing purposes with e.g. live streaming events, product launches and openings, behind the scenes, Q&A, tutorials and contests. Facebook’s newest algorithm gives more preference to video that’s live than video that’s not and therefore it’s a great way for marketers to get organic reach on Facebook.
Companies have also been using Facebook live videos to live stream events to their employees through groups on Facebook or through Facebook’s new collaborative tool, Facebook Workplace. With Tagplay, workplaces can now automatically showcase these videos and other content on their company’s website, intranet or information displays in the company.
Blog post was also published on www.northstack.is