This report will analyse the conditions within mills and factories of today. It will also give insight into the disputed overworking of employees, young and old. Having not been able to enter the facilities myself, my sources will rely upon the sightings and visual experiences of inspectors and other members of the public. However, this may prove more reliable.
Since factories took over from domestic work (where the owner of the house would spin yarn sell it on to make a living. Not very profitable but one of very few choices) in the late 18th century, it has been disputed…
For as long as I can remember my mind has always searched for exceptions to the rule. On one hand it helps because it forces you to be discerning. On the other hand, it can make you insufferable.
Like when I was 7 years old and said to my teacher “If two negatives are a positive why don’t two wrongs make a right?” To this day I still think this is a valid question.
Now I’m closing in on my 30s. I’ve read a lot, travelled a lot, met a ton of people and gone from bartender to journalist to…
Extracts from my failure CV, designed to kill common misconceptions and act as a point of ridicule. Part 1 of some.
If you know me, you know I love transparency. Last year, I wrote a 20-part blog series called Confessions of a Copywriter. It detailed some interesting observations and almighty errors I’d made as a copywriter. This got me thinking a lot about failure.
Today, if you look at my LinkedIn, you might think I’m a great success. That’s because I portray myself as a flawless wordsmith to maximise on job offers. You might also get the impression I’m funny…
Confessions of a Copywriter; a blog dedicated to openness, humility and growth. The final post of the series. I’m sharing a way of working with designers that’s easier, faster (and way cooler) than the one you’re using.
Elon Musk once said to someone at a party “I think a lot about electric cars.” Well, I think a lot about content creation. Specifically the similarities and relationships between copywriters and designers.
Some of it is nuanced, like ‘When it comes to typography, text formatting and styling, where should a writer’s work end, and a designer’s work begin?’
Some of it’s deep…
Confessions of a Copywriter; a blog dedicated to openness, humility and growth. This week I confess that I’ve wasted so much time with so-called ‘creative approaches’ to job applications. It’s only now that I’ve found a method that’s worth sticking to.
Earlier this week I received a slidedeck created by Jon Buchanan of Charm Offensive. In it, the growth hacking guru gives remarkably detailed tips on how to use humour to your advantage in cold calls, emails, pitches and job applications.
The pack itself was well intentioned, but there’s something irredeemably lame about stockpiling quirky phrases and allocating them…
Confessions of a copywriter; a blog dedicated to humility, openness and personal growth. This week, I confess that you can name-hack your way to brand success without need for a wordsmith.
When the internet happened we found ourselves having constant encounters with all these cool, independent and emerging startups. They all seem so culturally rich, yet casually invented that we mistakenly assume that we cannot and will not ever be that creative.
And we’d be wrong.
People think branding is magic. And the ones who don’t believe in magic think it’s an art. But it’s not an art, it’s a…
Confessions of a copywriter; a blog dedicated to humility, openness and personal growth. This week I’m confessing about being a bad writer in the best way possible.
The job of a marketing copywriter is to make people care enough to keep reading. That’s it. Persuade people to follow the visual cues, click the bait and them reel them in. But what about when you’re hired to make people care less? Yes, even less than they already do. To make them care too little to read on, to be exact.
A few years ago this was my job.
I was hired…
Confessions of a copywriter; a blog dedicated to humility, openness and personal growth. This week I’m confessing about doing blogging wrong.
Last year I was hired by a finance company in the city. I stayed there for about 6 months where I wrote everything from style guides to white papers to marketing emails to ad copy etc. You get the idea: I wrote stuff and they used it.
I was proud of what I’d done there. So proud that when I left I made this little infographic called ‘6 months at OFX in numbers’.
Confessions of a copywriter; a blog dedicated to humility, openness and personal growth. This week I’m confessing the anatomy of a copywriter is different to what people perceive.
The anatomy of a copywriter
Most people I meet have no idea what a copywriter is, and proceed to tell me they also know someone in copyright law. This probably says more about the company I keep than anything. The people who do know about copywriting are often so revered by it that they repeatedly tell me that they “could never do it!”
But if people really feel that way, the bulk…
Confessions of a copywriter; a blog dedicated to humility, openness and personal growth. This week I learned the pleasures of having a solid team.
United we brand, divided we stall
I’ve always worked brand side as a copywriter, so I’ve never had the pleasure of working in a creative team. As lead copywriter at my current place of work, we recently restructured to create three cross-functional creative teams, each with at least one copywriter, designer and developer.
What I’ve learned, even in these early days, is how being part of a small, dedicated team improves my outlook. I’m increasingly looking…
Content Writer & Copywriter in a dizzying love affair with Bitcoin, blockchain and cryptocurrency.