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Tai Dinh
Tai Dinh

Tai Dinh

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From People Don’t Buy Products, They Buy Better Versions of Themselves by Zander Nethercutt

Similar to how Pepsi understood they would never compete with Coke on product alone, Starbucks understands that in 2018, it is less about the drink itself than it is about who the drink makes you — on Instagram, and thus in real life. And regardless of what you think about us millennials — narcissistic, selfish, vain, outspoken — one thing is abundantly clear: as a result of social media and the Internet, our generation is more conscious of how we are perceived — by friends, family, colleges, jobs, hell, even people we’ve never met — than any other generation, ever.

From People Don’t Buy Products, They Buy Better Versions of Themselves by Zander Nethercutt

do — with them.…ty of Apple products, especially among the wealthy. But those critics would miss what Apple didn’t: people don’t buy products because of what those products do, they buy products because of what they can do — or what they imagine they can do — with them. This idea even permeates Apple’s retail strategy. Apple employees will never show you how a product…

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People Don’t Buy Products, They Buy Better Versions of Themselves

Zander Nethercutt

How to Create a Monthly Marketing Report

TANK New Media