Tailwind Digital Media AgencyinTailwindFacebook is Trying to Clean Up Its Act — What You Need to KnowFacebook is getting rid of their Partner Categories ad targeting over the next few months. While this will affect businesses that heavily…Apr 3, 2018Apr 3, 2018
Tailwind Digital Media AgencyGDPR — Brace Yourselves, Tracking Changes are ComingThe EU’s General Data Protection Regulation (GDPR) is going to take effect in May. It shows a crackdown on data privacy and security and…Mar 29, 2018Mar 29, 2018
Tailwind Digital Media AgencyinTailwindThe Repeal of Net Neutrality Has Already Set The Internet On Fire. Will You Be Burnt?If you’ve turned on the news sometime in the last six months, you’ve probably heard someone either laud or bemoan the repeal of Net…Jan 30, 2018Jan 30, 2018
Tailwind Digital Media AgencyinTailwindFacebook NewsFeed Changes. Again.Just like most people, Mark Zuckerberg, started 2018 by making resolutions. One of those resolutions was to get Facebook back to its…Jan 19, 2018Jan 19, 2018
Tailwind Digital Media AgencyinTailwindIs location tracking data making marketers lose sight of our ethics?Location tracking data is getting creepy, and marketers can’t brush it off.Nov 13, 2017Nov 13, 2017
Tailwind Digital Media AgencyinTailwindChoosing the Best Social Network to Reach your Target AudienceYou’ve decided to take your business or client into the paid social media space, great decision! You’ve built a decent organic following…May 22, 2017May 22, 2017
Tailwind Digital Media AgencyinTailwindDon’t Waste Your Time On Irrelevant Audiences! (Use Similar Audiences for Search Instead)Remarketing is awesome. It’s a great strategy to use when trying to reach people who are more inclined to convert because they’ve shown…May 15, 2017May 15, 2017
Tailwind Digital Media AgencyinTailwindPre vs. Post Click Metrics in Paid SearchI’ve been asked, by interns and clients alike, “how do you know what metrics roll up to what, and how do you always know what metrics cause…May 8, 2017May 8, 2017
Tailwind Digital Media AgencyinTailwindIt doesn’t matter how much advertising money you spend if no one is watching!Grab the popcorn, gather friends and settle in because it’s time for the finale of your favorite TV show. The most shocking plot twist just…May 8, 2017May 8, 2017
Tailwind Digital Media AgencyinTailwindMedia Transparency RoundupSee the talk to better understand the top 8 things advertisers and brands should expect from their agencies.May 5, 2017May 5, 2017