NEVER STOP NETWORKING: IT’S ESSENTIAL FOR GROWING YOUR BUSINESS
If you have a few minutes spare to read this article, you will no doubt find that networking is an indispensable tool for developing your business and your professional network.
How to be efficient at networking?
First, what is networking? Networking is the act of forming a network of relationships, but it’s your ability to take care of it which will provide benefit.
Networking is essential for the development of all kinds of business, and according to some studies, 25% of the Small and Medium Enterprises (SMEs) turnover is due to building a network and keeping contacts.
Family, colleagues, associations … everyone has within their reach a network to find partnerships, customers, suppliers but also able to exchange information.
How to maintain your network?
You need to work to maintain your network, and there are several things to remember when you meet someone new, whether that be during a meeting, at a conference, over lunch or at a social event:
1 / Send an email the next day or an sms with a reminder of who you are, what you do and be confident — go for it with a request for a business meeting.
2 / Always send a message to the event organizer and stay in touch with him / her, he / she will invite you to further events.
3 / It is often said that what is done by night disappears by day. So it’s up to you to honour your commitments, but be careful of what you say and if you say it, do it!
4 / Try to establish a follow-up on your relationship using contact management tools (Outlook, Excel) or on the most popular social networks (Facebook, Twitter, Google+, LinkedIn, Viadeo).
The attitude to networking
Being a ‘networker’ or thinking like a ‘networker’ is above all about listening, exchanging and enriching the people around us, some of whom we may not have encountered otherwise.
It is an important thing: Give before you receive! Never show up like a bull in a china shop throwing business cards to everyone in your way. Simply come with ideas, a proactive attitude and let your personality show.
Finally, the last tip to know is always OCCUPY THE FIELD. Do not hesitate to surround yourself with people you trust and organize events to ever expand your professional network.
Author: Thibaut Vergez-Pascal from BreathR
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