“Let’s be open about what is not working, be quick to respond and then work hard to share the experience and lessons.”
Another fab post from Pete Vowles. We do have to get better at failing but we also have to get better at testing, measuring, learning and then pivoting. I‘d say that it’s not good enough to fail and then share the experience. Better: build (the minimum amount), test and measure using actionable metrics, learn from these hard truths and then act on the ‘failure’ i.e., pivot the business model or feature and repeat. So perhaps:
Let’s be committed to testing with real people, measuring and failing fast, learning and iterating until a scalable and viable outcome is achieved.
This article says it (albeit a little dated) https://hbr.org/2013/05/why-the-lean-start-up-changes-everything:
“After decades of watching thousands of start-ups follow… we’ve now learned at least three things:
1. Business plans rarely survive first contact with customers. As the boxer Mike Tyson once said about his opponents’ prefight strategies: “Everybody has a plan until they get punched in the mouth.”
2. No one besides venture capitalists and the late Soviet Union requires five-year plans to forecast complete unknowns. These plans are generally fiction, and dreaming them up is almost always a waste of time.
3. Start-ups are not smaller versions of large companies. They do not unfold in accordance with master plans. The ones that ultimately succeed go quickly from failure to failure, all the while adapting, iterating on, and improving their initial ideas as they continually learn from customers.”
How do we do Build-Measure-Learn in development?