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If you’re trying to figure out how to make your message really resonate with your audience and drive action, take a minute to do these two things:

  1. Write down the “real” problem you solve for your clients, customers, or audiences
  2. Brainstorm all the ways they talk about that problem now, even if it’s asking the “wrong” question. What symptoms do they feel? What do they want to know?

As we talked about before, figuring out what problem you solve for your audience AND all the ways they talk about it is a key step in finding your audience in the first place. …



About

Tamsen Webster

Professional “Idea Whisperer” Tamsen helps people find, build, and tell the stories of their ideas through the Red Thread® a simple way to change how people see

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