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Tamsen Webster

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Find The Red Thread®: Toolkit

How could you use it? Why Good Arguments Make Better Strategy

I’m back from a big move and my first big conference since the start of the pandemic, and I have to say: both have been simultaneously…

Aug 5, 2021

How could you use it? Why Good Arguments Make Better Strategy

Aug 5, 2021

Published in
Find The Red Thread®: Toolkit

How could you use it: A NSFW giant gets an age… and more mystery

I’m popping in from amongst moving boxes to draw your attention to a fun story sitting in this week’s #swipefile. A warning up front…

Jul 29, 2021

How could you use it: A NSFW giant gets an age… and more mystery

Jul 29, 2021

Published in
Find The Red Thread®: Persuasion

Why your idea alone is not enough

Why don’t we do the things we imagine? The simple answer: because they’re not yet real enough for us to understand how to actually do them…

Jul 22, 2021

Why your idea alone is not enough

Jul 22, 2021

Published in
Find The Red Thread®: Toolkit

Message in a Minute: Give them something they can’t unhear

Humans are funny creatures. Even when we’re searching for the “right” answer or idea for something, we can hear various versions of that…

Jun 17, 2021

Message in a Minute: Give them something they can’t unhear

Jun 17, 2021

Published in
Find The Red Thread®: Storytelling

How could you use it: The Brazil Nut Effect

For your reading pleasure this week, it’s a dose of classic Red Thread Newsletter nuttiness. Yes, that’s right, we’re diving back into the…

Jun 10, 2021

How could you use it: The Brazil Nut Effect

Jun 10, 2021

Published in
Find The Red Thread®: Toolkit

Message in a Minute: To change what people do you have to change how they see

Today we’re going to talk about change. Honestly, though, that’s pretty much the only thing I talk about, when you come right down to it…

Jun 3, 2021

Message in a Minute: To change what people do you have to change how they see

Jun 3, 2021

Published in
Find The Red Thread®: Persuasion

What you think vs. How you think

Phew! We made it!

May 27, 2021

What you think vs. How you think

May 27, 2021

Published in
Find The Red Thread®: Toolkit

Message in a Minute: You can’t have more than one “front door”

Have you ever heard that cooking advice about how to know pasta is done? That you throw it at the wall and see if it sticks?

May 21, 2021

Message in a Minute: You can’t have more than one “front door”

May 21, 2021

Published in
Find The Red Thread®: Storytelling

How could you use it? How Epidemics of the Past Changed the Way Americans Lived

From the masks that hang from magnetic hooks on the inside of my front door to almost forgetting what it’s like to get on a plane or eat in…

May 14, 2021

How could you use it? How Epidemics of the Past Changed the Way Americans Lived

May 14, 2021

Published in
Find The Red Thread®: Toolkit

Message in a Minute: When you know what someone wants, you know where the story starts

It’s “back in the saddle time” after a week away with my other job: Momming. This week, though, my focus is all on the beginning of your…

May 7, 2021

Message in a Minute: When you know what someone wants, you know where the story starts

May 7, 2021

Tamsen Webster

Tamsen Webster

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Message designer, English-to-english translator, idea strategist. I help leaders build messages that build buy-in for transformational change.

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