If you’re trying to figure out how to make your message really resonate with your audience and drive action, take a minute to do these two things:
As we talked about before, figuring out what problem you solve for your audience AND all the ways they talk about it is a key step in finding your audience in the first place. …
If you’ve been following along in this “how-to” series, you’ve now found all the pieces of your Red Thread. That means it’s time to put all the pieces together.
It’s time to build the Storyline of your idea.
The Red Thread Storyline consists of all the pieces of your Red Thread®, now strung together in (a very short!) story form. As such, it’s the minimum viable case for your idea.
What really happens in a moment of truth?
And I don’t mean the Procter & Gamble, marketing, or even Google “moments of truth,” though I’ll get to those in a minute.
I mean those times when the traffic light of change in someone’s mind suddenly flips from red to green. When you decide to go forward. Or stay back. To act. To change.
I think most, if not all, of us have had at least one moment like that, don’t you? I think back to some of mine: when I decided to lose weight, or start a business, or run again. …