What Are The Outcomes That They Want ?
Whatever you’re doing involves other people.
We’re wired to want outcomes. Those ‘other people’ want outcomes.
We evolved to get up in the morning and want to have food and shelter.
What’s great about human beings is that we can learn. We can grow. We can morph. We can change. We can create an entire artificial society all rigged to amuse our ego. We can take chimpery to the next level.
THAT’S. JUST. AWESOOOOOOOOOOOOOOOME !!!!!!!!!!
THIS. IS. SPARTAAAAAAAAAAAA !!!!!
The thing is, if you want to get something from somebody, you need to give them something first. GIVE THEM WHAT THEY WANT !
Eben Pagan once did an experiment : he gave away more of his stuff while launching a product, and it was the most successful launch he had ever done !
GIVE. GIVE. GIIIIIVE !!!!!!
Ryan Levesque created what he calls “The ASK Method”, which is basically a whole thing where you ask prospects what they want, and then give it to them. That thing has been growing businesses like FUCK ! It’s ridiculous.