Managing vendors, field staff, reporting and clients efficiently
Businesses have long been dependent on advertising as a mode of driving sales and strengthening brand recall. However, lately, a lot of attention is being given to events as an alternative tool for achieving this twin objective. Companies are investing significantly in events; so much so that it is now referred to as experiential marketing, since events are designed to give the physical experience.
As per studies, 41% marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing; this reflects a 32% increase since 2017. Most businesses find events a brilliant platform to connect with their target audience personally, and give them a hands-on experience of their product or service. In fact, 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world.
On the other hand, the world of event planning and management comes with its own set of challenges and glitches, most of them due to the large amount of coordination involved among vendors, staff, clients etc. This ends up in organizations constantly juggling between various in-house and external stakeholders, sometimes jeopardizing the overall success of the event. With high stakes involved, and large investments as well, businesses constantly worry about the risk involved in event-based marketing and brand-building. Luckily, use of the right kind of technology and software can solve most of these problems. An overwhelming majority of event marketers (86%) believe that technology can have a major positive impact on the success of their events.
Tangish provides the platform to solve most of your event technology woes with a single software. It allows you to create multiple tasks on the platform across various stages — from planning to execution to keeping everything organised, thus enabling organised communication across clients. It can also help you make a checklist of all essentials at one place, while allowing you to track and monitor execution and progress via Tangish’s analytical dashboards, as you move along various stages in planning the event. These dashboards provide measured engagement to users, thereby enabling a better assessment of their plans through stages.
Further, the infinite levels in Tangish’s nested task structure can help you get easy approvals. You will have the independence to create teams to collaborate and work across multiple verticals and resources, enabling multiple assigning and roles delegation at the same time. You can also use Tangish to add specific people to specific tasks, as required per project, and avoid any clutter, noise or duplication of work. Tangish also lets you create a repository of all collaterals required at one place, and assign due dates to tasks and custom notifications to ensure that actionables are not delayed.
Majority of event marketers (63%) plan on investing more in live events in the future, both in terms of budget and number of events to harness their potential more efficaciously. With investment in events set to increase substantially in the future, it has become imperative for businesses to also invest in technology.
As per a study, 80% of marketers plan on investing more in event technology, and interestingly, they belong to companies that are already over-performing. This suggests a growing awareness about the importance of events in boosting performance.
However, the trick is to remember to invest in the right kind of tool that will not only solve your problems but also assist your overall business requirements, and take away the risk factor from any event planning. The right software can assure a smooth execution, and a successful event.
What you Tangish, you accomplish!
