Industry challenges on the handmade market
Handicrafts are unique expressions of a particular culture or community through local craftsmanship and materials. With increased globalization, products are becoming more and more commoditized and crafters find their products competing with goods from all over the world.
Most artisans and crafters are creative, artistic and hard-working. The challenge they face these days is getting noticed beyond their local communities. With the advance of new technologies and e-commerce, crafters need to be comfortable with social media, consumer marketing, advertising, privacy policies and much more. To be successful, they are forced to invest their time and effort in many other things beyond crafting.
Consumers looking to buy handicrafts like
to feel connected with indigenous traditions and cultures in a global and increasingly commoditized world. Trust in the authenticity of handicrafts comes as a top priority to the buyer.
The following definition, adopted in 1997 by the United Nations Educational, Scientific and Cultural Organization/Information Technology Community (UNESCO/ITC) Symposium on Crafts and the International Market captures the diversity and complexity of the handicraft sector: