The Culture Crawl

Our first concept!

It is a service. We are creating an opportunity for visitors to experience the authentic culture in Shoreditch. Visitors will go through a list of places, including galleries, graffitis, and pubs, not only to see what Shoreditch was like 10 years ago but also understand the stories behind the changes in the area.

Next step:

  1. Re-design the way we approach people for cultural probes (find out authentic places and visitors desires)
    - Because our first attempt failed, only a few visitors would take the time to interact with us. Most local people who appear in this area were walking with a purpose, they don’t want to stop and waste their time.
  2. Synthesize the data we collect and form our culture crawl
  3. Build a strategy for executing Culture Crawl