Understanding Entrepreneurial Innovation through Google

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. — Peter Drucker

This chapter is an in-depth case example of Alphabet, the parent company of Google. This chapter explores how entrepreneurial innovation is fostered and sheds light on existing assumptions and theories. The reason…

This chapter addresses research and design methodology. The chapter explains the research process and design enquiry. Moreover, methodology chapter contains explanation of research design, and the choice and implementation of data collection methods.

3.1 Research design

3.2 Methodology

Phenomenological inquiry is a powerful research strategy that is well suited for exploring challenging problems (Neubauer, Witkop…

to Better Understand Innovation and Corporate Entrepreneurship

This chapter constitutes a thorough literature review. First, the concept of ambidexterity and the continuum between exploration and exploitation will be discussed, after which I will zoom in on literature on innovation models that are specifically focused on the exploration dimension.

2.1 Reviewing Models

The research inquiry for this project is asking: To…

Background on the research problem, introduction to the research question.

“At the end of the day, you can’t just be the first Uber. You have to be the last Uber, too.” — Peter Thiel

1.1 Background

1.2 Organisational ambidexterity

High tech organizations confront dual demands of exploration and exploitation, particularly in today’s competitive environment (Chen, 2018). However, the difference between the two orientations is quite…

Business management and organisational studies research describe the balance between exploiting existing resources and exploring for new opportunities as ‘organisational ambidexterity’. This concept considers the abilities of organisations to attend to their existing products and processes, while simultaneously preparing for innovations that will define the future.

Central to this Industry…

Tara Velis

I’m interested in business development & innovation, and I’m passionate about human centered design. Founder @ Future Creators www.futurecreators.nl

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store