Written by Zac Moffatt, May 20, 2019

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We launched Targeted Victory’s public affairs group in 2017 to support our clients’ growing need for public relations, issues management, and executive positioning. In under two years, it’s proven to be a tremendous value to clients and an outstanding compliment to Targeted Victory’s award winning digital and creative services. In fact, our public affairs group is now a team of over 30 people and makes up nearly half of our overall firm’s revenue.

Today, I am pleased to introduce to you the newest member of the Targeted Victory team: Sean Groman. Sean will be joining our public affairs team as an Executive Vice President, after working for almost 15 years in national broadcast journalism. Most recently, Sean was at FOX News Channel where he served as an executive producer on its highly successful morning show, FOX and Friends. While there, he helped successfully grow their digital, video and television storytelling platforms. …

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As a friend of Targeted Victory, you well know about our expansion into the public affairs arena. Thank you for all the kind notes and smart ideas.

Stagwell Media’s level of insight and experience with the biggest global brands will help us open doors and build bridges between other Republican firms and Silicon Valley, Madison Avenue, and Wall Street.

Disrupting The Marketers, Medium

In the past 30 days, our agency added three top Republican strategists to our leadership team, and announced an exciting new partnership with Stagwell Media, LLC.

Targeted Victory gives Mark Penn a right-side counterpart to SKDKnickerbocker, founded by Democrats. Penn told me that paired with SKDK, “Stagwell now has strong political communications capabilities on both sides of the aisle. Commercial clients have a lot to learn from the political model about how to use online communication to more effectively motivate their customers.”

What Stagwell Media’s investment means for us, and for the future of marketing

March, 2017: Axios broke the news that Targeted Victory received an investment from, and is forming a strategic partnership with, Stagwell Media LLC, a private equity fund founded by Mark Penn.

Our agency focuses on winning political elections and solving global corporate challenges. As we continue to chart our own future, we wanted a partnership with a powerful, forward-looking network of companies that see the marketing industry the way we do. In Stagwell Media, we found that partner.

Stagwell Media has already raised $250 million in capital and may leverage that to make up to $750 million in acquisitions. They spent 2015 and 2016 acquiring best-in-class companies and doubling their profits. The fact they chose Targeted Victory is great news for our agency, but the partnership we’ll create together is great news for our industry. …

It’s the fall before a Presidential Election. That means two things — football and debates are back! As part of our ongoing analysis of media trends that will drive decision making in 2016, Targeted Victory compiled viewership insights during the August GOP Primary Debate on Fox News. With the next debate on deck Wednesday we want to share a few things we learned. By combining Rentrak set top box viewership data with our national voter file Targeted Victory is able to provide a kind of play by play analysis of who was watching and when.

# 1 — National viewership peaked at 9:30 PM. When did we stop watching?

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The whole nation was watching at 9:30 — a debate that smashed all existing viewership records — but started falling off shortly after, dropping off by 16% by the end, and going even lower in some states. …


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