By: Zac Moffatt Now that the dust has settled on our announcement of our acquisition of TMA Direct, I wanted to share why we did the deal and how we believe this is a value-add all around — to our clients, our company and to the digital political landscape overall. …

By Josh Arnold & Tiffany Angulo of Targeted Victory For over half a century the United States has been the best place for entrepreneurs to create, build, and grow businesses. Fueled by American exceptionalism, we established a financial system that enabled more capital creation and more startups to flourish than…

After 2 and a half years, we’re all finally back under one roof. Thanks to our growing team (310 employees onboarded since March 2020 to be exact), we were forced to rotate the days our staff came to the office. There simply wasn’t enough space for everyone at the same…

“Volatile” might be the most generous way of describing 2022 from an economic perspective. Global markets have been restless and emerging industries like digital assets and cryptocurrency are no exception. Prominent talking heads and prognosticators have, once again, proclaimed this as the beginning of the end of crypto. We at…

We have some big news to share today. Targeted Victory has acquired TMA Direct, an industry-leading direct response firm in the political data and marketing arena. This acquisition greatly expands our political division’s industry-leading capability to build national coalitions of grassroots advocates and continue delivering unparalleled success for our clients. …

Written by Zac Moffatt, May 20, 2019 We launched Targeted Victory’s public affairs group in 2017 to support our clients’ growing need for public relations, issues management, and executive positioning. In under two years, it’s proven to be a tremendous value to clients and an outstanding compliment to Targeted Victory’s…

As a friend of Targeted Victory, you well know about our expansion into the public affairs arena. Thank you for all the kind notes and smart ideas. Stagwell Media’s level of insight and experience with the biggest global brands will help us open doors and build bridges between other Republican…

What Stagwell Media’s investment means for us, and for the future of marketing — March, 2017: Axios broke the news that Targeted Victory received an investment from, and is forming a strategic partnership with, Stagwell Media LLC, a private equity fund founded by Mark Penn. Our agency focuses on winning political elections and solving global corporate challenges. As we continue to chart our own…

It’s the fall before a Presidential Election. That means two things — football and debates are back! As part of our ongoing analysis of media trends that will drive decision making in 2016, Targeted Victory compiled viewership insights during the August GOP Primary Debate on Fox News. With the next…