Digital Mum Days: #getpoetica


Last Saturday night as I sang along to the words of Dolly Parton’s ‘9 to 5’ during a karaoke bonding session with my new-found Digital Mums colleagues, I thought it was rather ironic given that the vast majority of us actually don’t work those hours at all. Thing is, ‘Workin’ whenever my toddler’s asleep, what a way to make a livin’’ doesn’t quite have the same ring to it now, does it?

The previous week I was out three nights in a row including that night out with Digital Mums and when part of your working day is actually about working at night, once you’ve had a run of socials like that, there’s serious catching up to be done. Oh yes. I suppose that’s the thing about freelancing. Burning the candle at both ends?! Mate, I’m burning it in the middle too at times…

However, I don’t actively condone this mode of working continually, it’s just not sustainable. I’ve simply had to do a bit of it recently to catch up and now I feel like I’m back on track again and that is a pleasant feeling. I’m even organised enough to be scheduling my content in Buffer with a smug expression on my face.

Preamble aside, you’re probably now wondering what the heck I’m talking about with #getpoetica in the title of this blog post. Well, given that I was rather coy about revealing who my clients were in my previous post, since it was very early days, I’m feeling bold now (that’s what writing late at night does to me) and can now tell you that one of my clients is an east London based (where else?!) tech start-up that goes by the name Poetica; #getpoetica is the hashtag I coined as part of creating a social media campaign for them. I must say I was pretty darn pleased with it as the campaign is about helping their target audience to get, as in obtain, Poetica, as well as get, in terms of understand, Poetica. In fairness, I needed to do both myself first! I needed to get it and I needed to ‘get’ it, get it? Got it? Good.

For the curious amongst you, Poetica offers a WordPress Plugin that allows people to work in WordPress collaboratively. Now I’ll be honest, I can’t say I completely understood the significance of that until relatively recently, but just know that it’s a BIG DEAL. When I finished the Digital Mums course, I never actually envisaged my first client would be a client like Poetica; I thought I would seek something food-related since that’s my bag but, trust me, having a tech client is SO the way to go. Over the past 6 weeks, I’ve been rather out of my comfort zone and have had to seriously up my social media management game. I was previously retweeting stuff from @TechCrunch on their behalf but now understand how amateur that was in hindsight. I’ve had to tune into a WordPress world and really refine what content I share for them and have learnt loads along the way like how to create a customised URL so you can track a specific campaign in Google Analytics. I never knew how to do that before and now I do. Boo-ya!

You know what else? I actually do genuinely #getpoetica now. It’s such an ace way to collaborate with my client as the CEO can make comments on content I find and share in a Poetica draft and it’s pretty cool as, when she does, it looks like handwriting on a typed page which appeals to me visually. You know, it’s kinda fun. To be honest, it’s one of those things you need to have a play-around with rather than me rambling on so if you are intrigued to know more, here’s the place to head: https://poetica.com/

Shameless plug for my client? You bet it is but, hey, you can’t be missing tricks like that when you’re a hustler like me, right? Remember kids, #getpoetica ;)