Business Benefits of Social Media
Most business owners think of social media as more of a toy versus a tool but the reality is that social media is a huge aid when trying to market an organization or product and converting customers. The following are three ways social media can benefit you and your business.
Increased Web Traffic
Social media contributes to a higher level of web traffic because it allows a company to create fresh content with specific landing pages. According to the Pew Research Center, “nearly two-thirds of American adults (65%) use social networking sites.” That number continues to increase. This makes social media invaluable to web traffic strategies as well as improved SEO. These social media traffic referrals have steadily increased overtime and will continue to grow exponentially.
Social media platforms help to establish company brand image. According to Forbes, “your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new consumers, and makes you more familiar and recognizable for customers.” The constant interaction between company and consumer is crucial in the humanizing of one’s brand as well as the establishment of brand loyalty. This creates a unified audience who share the companies vision.
Digital media platforms not only contribute to a company’s brand popularity, but helps them to track and keep up to date on competitors within the same industry. The Content Factory reports that “91% of brands are using more than one social media platform.” This surge of online presence allows companies to compare and contrast competitor social media profiles and discern best and worst practices for their specific industry.