Couldn’t agree more. When doing research for my article:
I bumped into this great blog post by Usability Researcher Hoa Loranger at The Nielsen Norman group. She wrote this conclusion about a headline that converts:
Make a good first impression with short, keyword-leading headings that sound authentic, contain useful information and make sense out of context. Try to follow all of these tips in one headline and you should notice a lift in user engagement.
Also, while crafting your headline, this headline analyzer tool is pretty fun.