Some of the best advertising advice is simple: Go where your customers are. When you look at the numbers, your customers are probably on Facebook. There are well over 2 billion people on the social media platform, and about 1 billion of them are active every day. Those are big…


Since you’re reading this email marketing guide, it’s probably safe to assume that you already see some value in email marketing for your business. I’ll take the opportunity anyway to mention a few salient points about email and why marketing and email go together well.

Nearly half of all people…


Have you got a big idea? If so, I’m sure you’re super stoked to get it out there and start selling. Take it from me, though, it pays to take a break and do some product market testing first. …


As your marketing plan unfolds, you’re posting to social media, sharing blog articles and one by one, (hopefully) collecting email addresses. People are liking pictures and visiting your website, but how do you keep them coming back for more? Those who have engaged with your brand know who you are…


When you start blogging as a business, you are looking to increase attraction, traction, and interaction with your audiences. Ideally, you’d like your blog to be a place of discussion. That is why most blogs have a comment section at the bottom of the page. …


Blogging for your business is a rewarding endeavor with a genuine impact on your bottom line. A significant element of business blogging success is how you use your blog to build relationships with others and expand your reach.

For those of you with blogs, it is probably safe to say…


Running an active blog for your small business is a big task to take on so should you bother? Creating a small business blog can have real bottom-line benefits that make it all worthwhile.

When improving your business’ online presence there is a question that many small businesses still ask…


Are you unsure whether your local business should advertise on Yelp? When you consider the 90 million consumers, their high buyer intent, and super high conversion rates, the answer is a resounding yes.

Many online platforms, especially the more social ones, have become advertising networks. To be entirely candid, it’s…


Need an AdWords FAQ that tackles the basics? Here are a few of the most commonly asked questions about AdWords and the answers needed to feel confident in your campaigns.

Whether you’re new to AdWords or a seasoned campaigner, there are always going to be questions about how to use…


Want to know why AdWords doesn’t work for your business? There are a few reasons your AdWords campaign is underperforming, but the good news is that there are solutions.

So how has the wild ride of AdWords been? Feeling confident in your keywords and bidding? AdWords may still be slightly…

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