DGTLWhat makes a website more successfulThe wide spread of the Internet and its thousands of websites have enabled customers to search worldwide for information in a more complex…May 10, 2016May 10, 2016
DGTLCHALLENGE!This blog post is dedicated to the challenges our team is facing, while working on our project (Creating a social media and content…Apr 19, 2016Apr 19, 2016
DGTLDigital Shopper Relevancy 2014Technology is rapidly changing the shopping behaviour day by day across the globe. However, the aspect of convenience has driven markets to…Mar 30, 2016Mar 30, 2016
DGTLThe Perfect PersonaPersonas are archetypal characters created to represent the different user types within a targeted demographic, attitude or behavior set…Mar 22, 2016Mar 22, 2016
DGTLCustomer Relationship ManagementOnce the Company has established the operational strategy that is going to follow, the need for implementing a strategy based on customers…Mar 22, 2016Mar 22, 2016
DGTLCase Studies: ‘Brewdogs’ & ‘The Drown Attack’Case Study 1: Brewdogs & the Open-source RevolutionMar 15, 2016Mar 15, 2016
DGTLThreats — SuggestionsThe environment around Roo’bar is key in creating a successful online content strategy.Mar 15, 2016Mar 15, 2016
DGTLA Clear View for a Big IdeaA marketing strategy for a company and more specifically for its social media presence requires a full understanding off all components of…Feb 24, 2016Feb 24, 2016
DGTLDigital Marketing Macro-EnvironmentThe case of Edward Snowden in 2013 had been reported on a worldwide scale and caused a hard debate over data and privacy among many people…Feb 24, 2016Feb 24, 2016
DGTLDigital Marketing Micro-EnvironmentAfter having seen the introduction about what is digital marketing, let’s get deeper and try to explain what the micro-environment is. This…Feb 16, 2016Feb 16, 2016
