Quality and customer centricity is key to E-Commerce programs
In today’s e-commerce landscape, customers and businesses alike are more and more empowered by the new digital technologies and channels easily accessible at their fingertips. However, this growing level of connectivity means managing a huge wave of data and information. Thus, businesses are increasingly facing the challenge of adopting omnichannel strategies and solutions to manage that data deluge better, know more about their customer behaviors and meet or even surpass customers’ growing expectations for quality service. Thus, unlike the earlier years when product-eccentricity (to gain competitive advantage via superior product merchandising or design) or channel-eccentricity (focusing on one or more key channels to achieve dominance) were emphasized upon, customer-eccentricity with focus on quality has emerged as a key element in e-commerce programs. From acquiring high-value customers to using relevant communication to build more profitable, long-lasting relationships, customer-eccentricity has become the primary goal of optimizing the value of every customer relationship. But to ensure your eCommerce programs meet the desired quality levels and give the customers a single, fast, secure and seamless experience across different devices, platforms and channels, a range of software quality testing needs to be performed.
Performance testing is a top priority in e-commerce
Did you know even a delay of just 250 milliseconds of a page load time can drive customer away from your eCommerce platform to that of your competitors’? How many times have we heard eCommerce programs performing poorly or crashing under a sudden surge of holiday shoppers or during promotional events or when a sudden spike happens in their traffic? Since you can never predict with surety how many people would use your program at a given point of time, what should you do to ensure your e-commerce programs are ready to handle an abrupt shopping frenzy or a higher than expected number of users? The answer lies in having a performance testing strategy in place for software quality assurance.
The performance of your eCommerce platform depends on these factors:
Executions per click
Transactions per minute
Request per second
Period of a task
Seconds per click
Time lag between a click and the visibility of pages
So, these factors should be checked to ensure optimum performance of your eCommerce platform.
You should also consider these aspects while doing performance testing for your eCommerce applications:
Examine performance across geographical locations: The performance of your eCommerce applications shouldn’t be affected by the geography of your customer base. Since a wide variety of browsers and devices may be used across different locations, testing for the same is also recommended. Before the peak periods like the holiday season or when you are about to unveil a grand sale, the testing team should work with the marketing team to know how the campaigns and promotions will be executed so that they can test ahead and ensure their customers have a good experience.
Focus on UI/UX: The more usable your application/site is, the higher will be your chances of retaining the loyal users. So, you should check for poor site/catalog navigation, non-intuitive design and lack of support apart from using A/B testing to constantly test UI/UX elements to make sure the ones you use are giving you the best conversion rates.
Emphasize on mobile testing: Since 1 in 10 e-commerce dollars come from mobile accounts, software quality testing for ecommerce focuses on making the applications and platforms mobile-friendly. You can use load generation software to simulate peak loads and check if your apps and sites perform as desired and don’t crash under heavy load. Since the mobile domain has a huge variation in terms of platforms, devices and networks, mobile testing needs to address performance issues that such variations can trigger.
Testing for optimal transaction processing speed: Some particular transactions like product searches are likely to be more network intensive than others. So, you need to test such transactions across devices and browsers to ensure optimal processing speed for every transaction. It’s equally important to test each and every user path possible, especially if they are likely to affect critical operations or key functionality.
Cloud-based testing: If you are shying away from repeated, adequate performance testing due to the high costs involved, cloud testing can be your solution as it can quickly simulate a large number of users without needing additional hardware. With cloud testing, you can even test your eCommerce apps and sites from geographically diverse locations without requiring elaborate setups.