There Is No Such Thing As An iPhone Killer

Every couple of months, we can hear that such and such companies are introducing iPhone killers. Yes, the topic is very intriguing. It gets people into wanting to know what “THE iPhone Killer” is and what makes it an iPhone killer? After all, there is no such thing as an iPhone killer. Either you accept that iPhone is the dominant force or you don’t.

The first iPhone Killer — Google Nexus One

This goes back to 2010 which was the first real smartphone that ever created besides the iPhone. Before Google Nexus One, there were bunch of so called smartphones (again… rather than the iPhone) introduced by a few companies but none of them really worked well. There were so many issues such as screens were not responsive, applications didn’t work, calls dropped constantly, and the wifi feature failed … etc. Most importantly was the quality of those smartphones were just crap. Then it came Google Nexus One. Well… the quality, although reached to a good enough level, still couldn’t compete with the iPhone but it compensated with all of those customizable features that lured technology enthusiasts into buying it. This took the first iPhone killer wave off the ground.

Samsung Galaxy S Series

Then it came the Sammy. Samsung’s strategy was very clear that the easiest and quickest way to capture the market is to do what has been proven by the market — “The iPhone”. It notoriously copied the iPhone from the inside out but avoided to be linked directly in order to work around the regulations. Yes, in the end, Sammy got punished by being a copycat but it achieved its goal. Samsung successfully secured its stand in the smartphone market. It eventually took the global smartphone market share throne from Apple thanks to its strategy even though it costed them $548 millions. The fine that Sammy paid was a penny in a load of millions of dollars in a bag of the smartphone market profits that they secured.

Samsung Galaxy S3 was the world’s best-selling smartphone in Q3 2012

Global market share held by Samsung in the smartphone market from 2nd quarter 2009 to 1st quarter 2017

Samsung finally overtakes Apple as smartphone profit leader, thanks to Galaxy S4 and maturing Android

More Hardware Integration

Android became the market leader after 2010 despite that iPhone was still the best selling smartphone in the world at the time (we aren’t saying that iPhone isn’t the besting selling smartphone nowadays; however, in terms of unit sold, android phones is leading the way). The open source strategy along with the support Google provided, the innovation in smartphone field especially on android OS blown consumers’ minds away year after year. For instance, Sammy’s Galaxy Note series integrated the Stylus (called S pen) which beautifully and intelligently turned the smartphone into the art creation and business productivity tool. Android phones are the phones to own if you want the latest and greatest hardware integration smartphones. Apple’s strategy on its iPhone is different. They tend to wait until the market is mature to accept the newest technology then they jump right in and take over the market.

The Mature Market

Not only the hardware integration is mature but the software innovation on mobile platform has slowed down as well. The war between those entirely different mindsets mobile operation systems is over in terms of who is more superior than the other. It all comes to the preference of individual users. If you prefer the flexibility (or you can call freedom) of using your smartphone, you go with android phones; however, if you value stability and simplicity (however, still as powerful as android phones), you should grab iPhones without any hesitations.

People will always talk about iPhone killers since iPhone is the obvious target in the market but, really, there is no such thing as an iPhone killer. iPhone might not be able to top android phones in terms of unit sold but it will be the most popular and most profitable smartphone models for years to come still. Why? Apple closely analyzes the market trend to intentionally not getting into the most advanced and cutting edge hardware integrations on their products to keep their products’ costs low but still maintain the high value of their products. Once the market is mature enough and they are able to keep the costs of the products to a level that no other companies can to mass produce their products then they cut right into the hardware integration along with their software and design capabilities to capture the market. It has been their champion strategy which has been working extremely well over the years. Think about that, the base model of the new iPad is below $350 USD today… it’s insane… and the tablet market has been just one player standing since the very beginning and we don’t see any changes to come in the near future. The secret ingredient to provide products with the best balance of “value” and “cost” is the key to the success. It seems like Apple is the only one holding the key here.