How Snapchat Helped Ad Buyers Get Over Their Fear of a Ghost
 By KATIE BENNER and MICHAEL J. de la MERCED

 When the company started offering ads, brands were wary of high prices and vanishing content. Then it let football fans drench themselves in virtual Gatorade.

 Published: August 3, 2016 at 06:00PM

 via NYT Technology http://www.nytimes.com/2016/08/04/technology/how-snapchat-helped-ad-buyers-get-over-their-fear-of-a-ghost.html?partner=IFTTT

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