Social Activism - a #SXSW session overview
You’ve all seen social movements for good- ALS Ice Bucket Challenge - need I say more?
- Owners - these people really “own” the cause or message. It becomes intrinsic to their being
- Believers - are committed to the issue, and usually get others to participate
- Belongers - these guys go with the flow because it “seemed like a good idea at the time” - livin’ in the now :)
The way that you inspire groups of people is incredibly important to success. May I introduce, the power of “you”.
Bad: “Will you help us do XYZ”
Good: “You are imperative to make XYZ possible.”
But, it’s also, it’s not about you. :) “You” meaning the corporation, foundation, non-profit, etc. - This version of “you” should take a secondary role to the cause and movement itself.
4 Phases of Social Good
- Build a group of believers
- People will take action together - don’t limit them with red tape. (blah)
- The Pinnacle! Yippie you’re a movement (psst this could take 2–3 years)
- Sustaining the movement
And last but not least, the ferocious leaders behind these movements:
- The come from the people, and they are the people - you can’t fake authenticity!
- Remove yourself - don’t control the path and progression
- Have an outcome - can the people really change something?
- Ignore Technology - Be a storyteller first, then use the technology only because you have to help people connect easier.
- Build Believers
- Be Authentic
- Connect via Empathy
- Make it about others
Let the people take your cause to the world!