Agreed… Binging on anything is NOT for everyone. For many, moderation is the key. For some, they like to binge their favorite show as much as they do their food!
Binging any content is nothing new! For many many years, including currently, people love to binge read their favorite book(s). My mum would often binge read her 600–1000 page book and book series over a few days or weeks. Her friends were the same. It was a ‘thing’ they liked to do, then discuss!
That said… had you left the show title out of your post, this post would be the perfect generic BINGE topic.
Lastly… discoverability and word of mouth are often times the best kind of “let it build” type of advertising.