Creating an Alluring Mobile Travel Experience with Proximity Marketing

Mobile technology is now reshaping the traveler journey and transport industry is now planning to invest in mobile services to ensure a better travel experience.According to a research done by Trip advisor of mobile and social survey finds that around 87% of the global travelers use mobiles while travelling and among that 61% of them using social media while traveling.

How travelers use their smartphones on holidays?

• 61% use smartphones for accessing and sharing on social media
• 58% is using for searching restaurants and hotels
• 27% is looking for things to do
• 24% is using it for reading reviews

Read on Developing a mobile app are crucial for your travel and tourism business

With this increased adoption of smartphones as travel tools, some of the largest travel agencies already automated their bookings via mobile . But the opportunities for travel apps go beyond bookings. They can utilize proximity technology to explore and experience the traveling .

WHAT IS PROXIMITY MARKETING?

Proximity marketing use location technologies to give proper and personalized information to the travelers at the right time and place by the device like smartphone, tablet, wearable.

Driving mobile bookings

Today, the world is at the fingertips of smartphone users. Proximity marketing trying to create an amazing and unique experiences for travellers. When the travelers enter into the particular zone for example into a hotel which they already booked , with the proximity marketing you can send announcements and offers regarding the hotels, special events and other attractions in the locality. Anything and everything can be housed and provided. When they enter into a geographic area — booking details, car rentals, sightseeing and even travel related shopping. The travel agencies can make offers dynamically to market their promotions directly to the travelers, without any intermediates. They can send push notifications to inform the beacon based app about the latest deals and boost their loyalty. This will make agencies to speak to their guests personally.

Beacons

Beacon technology proximity marketing now becomes an interesting resource for the providers of, both public and private, transportation services. Travelers can now discover a host of experiences with this beacon technology while they travel — from booking from their mobile phones to personalized hotel experiences. Beacon technology is also a good value to the tourism and hospitality industry; with the ability to source customer data around physical locations, activities, time and personal interests, beacons provide a huge window of opportunity to target travelers with personalized and contextual experiences. For example, travelers can get the history of the place they visit, transportation schedules, weather updates and public services in multiple languages, and at relevant times during the day.Proximity marketing makes flexibility and convenience for travelers to plan vacations or trips.

Travelers will benefit because they will receive real time information that is personalized, relevant and in accordance with their profile and preferences. Personalized messaging leads to increased loyalty and therefore travelers will return on a more regular basis.

If you are interested in developing mobile proximity marketing solutions or proximity marketing app for your travel business, Techware Solution can be your trusted choice of expertise, experience, and acumen.Get in touch on info@techware.co.in