“It’s My Life, it’s My number”- Tata Docomo

Tata Docomo

Tata Docomo an Indian cellular service provider has launched many new existing services to the customer. Tata Docomo is also considered as one of the most trusted brands in the world. Its was ranked 64th position during the year 2012 as a trusted brand.

Tata Docomo, a unit of Tata Teleservices, have come up with new idea. According to them they let the customer to chose their own 10 digit telephone number. The customers are ready to pay 20% extra to chose their own 10 digit telephone number.

The customer can chose numbers based on their birth date, anniversary date, favorite numbers or any simple numbers that can be remembered easily. To enable this service the customer need to contact their nearest Tata Docomo service centre. This service is applicable for both new customers and existing customers.

Sandeep Singal the Head of Tata Docomo mentioned that, “This is very new in the industry”. It is my own life and my own number is their idea.They are the first to provide this service and customers are more excited and more welcoming about this new launch.

People are ready to pay 20% to 30% extra to chose their favourite number for cars. Similarly people are ready to pay 20% extra to chose their favourite 10 digit Telephone number.

This service is introduced in the industry for very first time. Nearly three-fourth of the customer are already ready to change their telephone number to their own desired numbers. This service is applicable to both existing and new customers.

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