Amazon Web Services, has finally unveiled its next trump card in the world of Amazon apps. The company quietly unveiled its hotel products and service project which will be known as Amazon Destinations.
Stories had been buzzing around related to Amazon latest updates since a while now when Skift revealed that Amazon has been working towards launching its hotel service. It was reported back then that the service wil allow users get weekend opportunities that will be within the vicinity of the user. The platform will not only cater to hotel rates but will also offer several incentives that i8t sued to offer through Amazon Local earlier.
This is not the first time where Amazon has decided to come up with a hotel service platform but it also launched a similar service earlier that did not do much good for the masses. However, this new venture is a revamped version of its predecessor that is likely to overcome all the blunders the company made earlier.
The Amazon Destination does not rely on third parties but is in contact with hotels directly thus the discounts are likely to be wholesome in comparison to other travel platforms. Moreover, the company will constantly update the platform to engage users.
Amazon has also worked on the homepage of this travel platform according to latest Amazon news, which will be part and parcel of Amazon Local. However many believe that this platform will soon be given a distinct and separate location. Amazon Destinations will not just be available on the company’s mobile app but can also be accessed through the company’s desktop version.
The company approach towards travel this time is very engaging. The company is working on an ideology that encourages road trips over flights. Amazon’s tagline for destination is therefore “Hit the road: Book local getaways.”
According to a spokesperson of the company, “We created Amazon Destinations to solve a problem most travelers face: how to easily plan and book a local getaway trip.” He further added, “Interestingly, more than 40% of all U.S. domestic leisure trips are short-term getaways of 1–3 nights, and many of these trips are to nearby, drivable destinations.”
The company understands that usually travelers do not take small things into considerations and the process itself can be extremely vigorous. Therefore, Amazon Destinations will make the experience worthwhile with great locations to reside in. Thus, every location on the company’s platform will include “Our destinations near you” and “Places to stay near you.”
The company’s recent business model is extremely flexible in nature and allows the users to have a worthwhile experience while traveling.