Dell’s Performance In Brazil

Dell has started to dominate the personal computer market of a South American country.

Dell has started to dominate the personal computer market of a South American country. Dell news informed that analyst firm, IDC, has rated it as the bestselling company in the Brazilian market. The manufacturer has disclosed the expert’s report but the enterprise has not informed about the market share of its rivals.

Dell computer informed that market leaders Positivo and Lenovo Group Ltd. have suffered from a fall in their sales revenue. On the contrary, Dell believes that two factors have contributed to its success, including the expansion of its reseller’s platform in the South American country.

Dell Brazil President, Luis Gonçalves, has stated that sellers have played a major role in achieving this historical position. He added that in 2014, the management increased the number of retailers supplying Dell desktops and notebooks by five times, and it was available on the largest electronic commerce platforms of Brazil as well.

In the first part of the year, Dell equipment was offered at an average price of R$2320 for notebooks and R$1701 for desktops. The news of Dell’s personal computer sales was received at a time when the Brazilian computer market has suffered from a falling trend that is witnessed for the last two years.

Dell stock affirmed that two factors have contributed to the downfall, which includes the appreciation of US dollar and the consumer shift towards high-tech phones. Another report of IDC has informed that more than 1,960,000 personal computers were supplied in the first 180 days.

Experts stated their view that Dell’s image has played an important role in increasing the sales of its product. The modern device manufacturer has worked hard to build its reputation in the South American market, as it had collaborated with Brazilian universities to help create a pool of data analytics. The project’s objective was to train 1000 people each month. The ‘manufacturer’ and the educational institutes jointly introduced various training programs that were based on four foundations — IT structures, data mining, business strategies, and analytics.

Dell’s subsidiary, StatSoft, was held responsible for leading the project. Its Chief Executive Officer, Josias de Oliveira, stated that the management is interested in increasing the profitability and revenues of organizations. The project informs about Dell’s interest in the Brazilian market.

The corporate giant should now develop very efficient strategies to retain its position in the advance device market; otherwise, its competitors can capture its market share in the South American country. One could say that the company’s market position indicates the choice of the Brazilian high-tech computer users.