By Chris Lucas, Vice President of BLASTmedia and Rachael Feuerborn, Program Manager Techstars Chicago
I see my fair share of brilliant founders. Many of whom have well-thought-out business models, growth strategies, product roadmaps, etc. However, most neglect PR… because honestly who gives a hoot when you are spending your last $276.78 trying to get your big vision off the ground while investors (and your parents) keep telling you to quit? I get it. That’s why I wrote this.
What is PR?
Public Relations: if you break the words down it’s quite broad.
“Public” means just that: people. Not just your customers or the media. Think of Tesla. I certainly don’t have a Tesla. But their PR strategy doesn’t ignore me all together. Tesla’s brand permeates all of society purposefully.
“Relations” is the way in which two or more people or organizations regard and behave toward one another. Thanks dictionary.com! If your startup were a person, who would she be? What characteristics and personality quirks does she have? How would she communicate with her friends? Think of a blogger. Bloggers get it. They are people creating and publishing content to essentially make more friends.
Therefore, public relations is the way in which your brand creates and maintains relationships with a variety of stakeholders.
Public Relations is not…
- Shoving your personal founding story down your down the throat of anyone that will read it;
- Trying to get as many media outlets as possible to publish details on your beta launch;
- A way to test product market fit;
- Even close to the same process for every startup;
- Dependent on press releases.
Originally published at www.techstars.com on January 15, 2019.