How Artificial Intelligence helps for a better User Experience
Artificial Intelligence (AI) is the buzzword for every business houses these days. Majority of them are in a pursuit to find out the capabilities that AI has to offer to their businesses. So right from the day-to-day functioning of various tedious processes and activities to eventually impacting the bottom-line in a favourable manner, these businesses are exploring what the world of AI has to offer.
But, before delving deep into AI and UX, let us understand what precisely Artificial Intelligence is.
Artificial Intelligence is the intellect displayed by machines, which is equivalent to that of a human brain. These machines are programmed in a way that they are able to perform various cognitive functions such as ‘learning’ and ‘problem-solving’, thereby playing a crucial role in delivering key results.
Along with that, these intelligent agents are expected to maximise the chances of success and achieve the desired goal.
We can find the use of Artificial Intelligence through bots like Apple’s Siri. Even Indian banking and recruitment firms are using bots such as YES TAG and Jinie respectively to provide a helping hand in order build a better user customer experience.
So basically, AI means using a set of complicated algorithms to discover human behaviour patterns and generate insightful data which is received and stored by user’s device. This data is then put to test, and analysis is done to provide a better offering to the users.
For a UX designer, the main challenge is to provide the user a seamless user journey and an experience that is worth their time. But it is not always possible for a UX designer to provide an enriching user experience always. Some users may like the overall user journey whereas some may not. Every user is unique and needs to be treated differently. This is where AI comes into the picture. Investing some energy in AI can help businesses and brands gain more out of the UX design.
Let us see some examples, understand how the use of AI boosts the UX design, and in turn augment the overall user experience.
1. Artificial Intelligence is dramatically changing the landscape of communication that takes place online. It is rapidly becoming a viable customer service channel through implementation of chatbots. The best example of using AI for a chatbot is Siri for iPhone users. Siri not only understands the keywords, but also comprehends it well, performs the tasks asked (eg. The Siri ad involving Dwayne Johnson aka The Rock) and provides a fantastic user experience.
2. Mapping a user’s journey is a difficult task for UX designers. It becomes imperative to map the user’s journey so that the designers can improve upon the design to provide an enriching user experience. The use of AI can send a huge boost in mapping the user’s journey and thereby, assisting UX designers to provide a more interactive digital design.
3. With many digital devices of different sizes, designers are tasked with creating plenty of variations of the content to cater to these devices. This is a tedious process and probably robs the designer of a creative psyche. Use of AI in performing tedious tasks gives a shot in the arm to the UX designers.
Platforms like Netflix uses AI for many repetitive and lower value tasks. The designers lay out the rules for the algorithms to follow while creating image assets for different digital assets. The algorithms follow the rules, and come out with image assets for different digital sizes, thereby relieving the designers from drab work.
User experience is all about data insights and AI helps to leverage it. AI systems can analyse a huge set of data quickly and can also learn and adjust to the behaviour in real time. The only thing that needs to be given or pre-set is the guidelines, business rules and the context. Once it is set, the AI systems can then take the questions you have, analyse it and throw a best possible answer each time.
Thus, AI technology is transforming the way a user experiences any product or services. It has an influence on the journey a customer goes through while interacting with a product or a service.