Less is Always More- Minimalist Design Approach and User Experience
Minimalism has never been out of trend! Designers may always be tempted to make their designs look bold, rich in feature as it may all seem to enhance user engagement. Although design complexity can let the user stay longer on your site, it can also lead to dropouts. In fact, first impression of your website should work as a guide for the user to navigate further.
Users appreciate clean design and understand how important a website’s usability is. Modern users love websites that focus more on important components. As counterintuitive as it may sound, minimalist design boasts of aesthetic appeal, enhances usability and user engagement.
The Google Homepage is focused on making search function seamless and here you can see minimalist design principles in action. All the unnecessary functions are eliminated which makes the branding look prominent. The page not only has a few visual elements but it looks uncluttered and does not distract the user from his/her goals. If you are looking to adopt minimalist design approach for improving User Experience and enhance engagement, then Google would be a perfect reference for a fresh start.
The Components of Minimalism
Maximising the efficacy of an interface for users is something that every designer desires. These are some of the important pointers that can be considered when you are concentrating on creating designs that are minimal.
Intelligent Use of Negative Spaces
Negative space is the empty space that is left between different visual elements. When you tend to include more empty space, more emphasis is laid on the elements that you have included. In Google homepage, users are clearly able to find everything they want in a jiffy. When your visual elements are clearly placed with proper emphasis, it does not overwhelm the users.
By eliminating unnecessary functions from the homepage, designers ensure that navigation is effortless and less stressful which increases the chances of premium engaging experience. Although including negative space is an essential thumb rule in minimalist design, its execution is also a key determining factor on how well the designs will work. Your users should not end up searching for features they need the most after visiting your website. Negative space is also called as white space; but all the empty space that is left behind need not necessarily be white in colour. Using coloured backgrounds will help in energising the negative space that is responsible for enhancing the important functions.
Including Stunning Typography
Be it minimalist design or not, typography plays a dramatic role in make web design a huge success. However, usage of typography becomes significant in minimalist design as there are quite few elements on a single page. Designers, however, have to cautiously use flamboyant typography and mostly include it as central element of design.
Impactful Colour Contrast
Colour palettes will prove impactful in giving your website a freshly modern look. Having a high contrast can make it easier for users to fetch important information in a go and make the content readable as well. As minimalist design focuses on increasing site efficiency, playing with colours can serve the purpose really well.
Simplify with Clarity
When speaking of executing negative space, designers should be careful not to over complicate the website for the sake of simplicity. A common point of debate here would be hamburger menu where the discoverability of direct menu is collapsed under a single menu icon.
There are instances, when using a hamburger menu for some sites may prove fruitful and help in better user engagement. However, if your website focuses on introducing users to new services, products or information not collapsing menus under a single menu works really well.
Less is More works well only if Less is able to do more. As the digital space focuses more on increasing User Experience, designers always need to focus on making attractively usable sites. When vigilantly applied, minimalism will help in making sites more effective and simplify user interaction. Minimalist Design and User Experience can work well only if it is thought well!
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