The Year of Digital Transformation and much more…
Walking randomly on the road search for Poke balls and Pokémon, talking to an intelligent UI, enjoying faster internet and learning to control a bot through your voice- it has been technologically maddening for all the right reasons. Hasn’t it?
In 2016, most companies understood the true value of ‘Customer is King’ and this is only going to grow in years to come. The impact of Digital transformation can only be measured by the enjoyable customer experiences that the digital platforms are able to be deliver.
This year, the world saw a dawn of AI in a new avatar all set to make its presence in the consumer space. Last year was also about introducing a fascinating ideology of future being governed by Artificial Intelligence. It was an eye opener for companies to leverage from the best and the most innovative technologies that the world has ever seen. In future, companies will be working on trying to connect with customers in a new way and enhance their overall experience with the digital products.
Above all, these digital transformations will be led by UX! Let’s take a look at all that the world has witnessed in terms of Digital Innovation and much more…
1. Pokémon Go
This Augmented Reality inspired game not only tickled everyone’s senses but showed the world what future has in store. The reason world went crazy over this Nintendo’s game is because it made them feel nostalgic. This addictive game let everyone socialize in a unique way while everyone was storming to collect their Pokémon at public places. This game changed our perspective of looking at games through a glimpse of Augmented Reality. The world awaits more!
2. Google Allo
The world said Hello to Allo this year and witnessed a new thing called as conversational message bot. Google’s attempt to conquer over on-the-go medium turned successful as a lot of people loved the app. With fresh stickers, funny bot and concise way of giving out a lot of information, Google Allo has turned out to be an exciting messaging app. Let’s see what 2017 brings in terms of new apps that are enhanced with Artificial Intelligence and smart bots.
3. iPhone 7
In 2016, the technology giant Apple did a huge leap into technological augmentation. As always, it stayed ahead of the race and justified itself in introducing the revolutionary Airpods by completely taking out their headphone jack. Bold move, isn’t it? While Apple is making a bold move with all its products, it has also given a head start on visualising ourselves being surrounded by Artificial Intelligence and Augmented Reality.
4. Reliance Jio
While everyone was taking a step towards enhancing the User Experience of their Digital Products through use of intelligent and innovative technology, Reliance had its take on Customer Experience. Offering uninterrupted network connectivity and promising a better internet facility to stay connected with digital devices, Reliance Jio was indeed the talk of the town. In a country like India, Customer Experience triumphs all other strategies for making a business successful. Although the User Experience of Jio Apps was a bit complex, it sure did make its own place in user’s heart through a premium Customer Experience.
5. Zuckerberg’s AI assistant- Jarvis
Zuckerberg’s take on Artificial Intelligence is still taking rounds on the internet. Making a huge announcement towards the end of the year, Facebook CEO proved that he is in awe about what the technology holds for the future. Although Jarvis is a personal butler that operates on voice commands, the world is not too far from witnessing one such AI assistant in every home. Bringing Usability of such complex products to brim, it really stirs a question on how well the User Experience of all such products should be.
Thus, all these technologically augmented products have not ceased to amaze us this year. 2016 has really been a year where some of the best technological marvels were witnessed by us. In 2017, we can only hope to continue making great innovations and deliver premium User Experiences.
