We’ve got a history of writing about disruptive businesses as part of this feature. We’ve written about Mondo (now rebranded as Monzo), a banking disruptor, and Everlane, a transparent fashion label. This month’s winner is another disruptor, the renewable energy supplier Bulb. Not only are Bulb breaking the mould in the category, they have also done so in a refreshing way (note my resistance of calling it “energising”).
In a nutshell, here’s what we love about Bulb:
- The core brand idea of keeping things simple is emphasised again and again, and exemplified in the company’s simple name: Bulb.
- Broad brushstrokes are used effectively throughout the identity, giving the brand a sense of vigour.
- The vibrant but warm colour scheme feels unconventional for an energy brand, lacking the fluorescent greens or oranges we might expect.
- Hand drawn elements and a friendly tone of voice position the brand as approachable and uncomplicated.
This goes to show how powerful branding and design can strengthen the case of a brave disruptor. It’s also a great example of how a brand can be engaging and uplifting within an otherwise slightly uninspiring category.