David Ogundeko
Aug 27, 2017 · 1 min read

Thank you for the wisdom in this article. When working with founders, I ask them to start thinking like they were their own investors. Questions to consider are: What is the opportunity cost of running this business? Why are they doing this? Is it to build a cash cow business with a few $100k+ as annual turn over or a business with $100m+ in annual turnover. There’s always a paradigm shift early on if the end game can be sketched on paper — at least there is a reason for trying to validate the business model, and not just validation for the sake of validation. There is a clear exit plan if the opportunity can be sized early in the game. Not every business is meant to last forever, and not every business model will survive future waves of disruption.

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    David Ogundeko

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    Founder @funemagroup | contact dd@funemagroup.com