Apr 15, 2020Your colleague just got laid off. What do you do?She’s a good friend. You accomplished a lot together. You traveled and worked late hours together. You’re even friends on Facebook. But now there is this awkwardness. “Should I say something? I don’t know what to say. Am I allowed to reach out? …Coronavirus2 min readCoronavirus2 min read
Nov 1, 2016How to get kick-ass customer quotesIt’s easy to screw up customer testimonials. I have seen too many companies take a binary approach to customer testimonials — having them vs. not having them. This can be a very expensive mistake. …Product Marketing4 min readProduct Marketing4 min read
Nov 1, 2016How to get kick-ass customer quotesIt’s easy to screw up customer testimonials. I have seen too many companies take a binary approach to customer testimonials — having them vs. not having them. This can be a very expensive mistake. …4 min read4 min read
Sep 22, 20164 telltale traps for product marketersProduct Marketing is a tough gig. Without actively managing up (I’m guilty of this), product marketers can easily get stuck in roles that lead to mediocre results and stifle growth for the team and for themselves. If you are a product marketer, you probably remember when you were (or currently…Product Adoption4 min readProduct Adoption4 min read
Sep 4, 2016How to think practically about product marketing.“How do you guys do product marketing?” — a question I find myself asking and answering again, and again, and again. Over the years, I have heard a lot of convincing explanations from leaders with a valuable perspective. …Marketing Strategy3 min readMarketing Strategy3 min read