Beauty and Wellness! What exactly does it mean?
Have you ever wondered what constitutes the beauty products you slather on your face or body daily? Like, what exactly makes up that “yummy looking” plum shade of lipstick you decorate your precious lips with everyday — bearing in mind that we all invariably eat a good portion of our lipsticks for example.
What is in our beauty products? How were they made? What can we believe? What is mere marketing claim and what exactly is true? What is the law and who looks out for the consumer’s interest in this highly competitive billion dollar market? Most importantly, what are the implications for our health? Can there be any relationship between beauty and wellbeing? What does beauty have to do with wellness or more plainly — how does beauty impact your overall health? Beauty Wellness is more than a trend — it is an health issue, mine and yours. It is a political issue, one that is largely controlled by the mega multi-billion dollar conglomerates of the beauty world and yes, it is a business opportunity. One that I can proudly say I am a part of.
The natural/safe/wholesome beauty movement started with the rise in use of the term “organic”; a word which dictionary defines to mean ‘derived from living matter or produced without the use of chemical/artificial chemicals’. The word sounds so good in theory but in practical terms can mean very little (one reason being that it is extremely difficult to attain 100% organic certification in beauty products since everything that contains water is precluded). In Europe, more than 1,500 substances have been banned from use in beauty and personal care products; In the US, only 30. What about in Asia or Africa? Don’t forget also that while some products are made (assembled) in Europe or the US for example, the ingredients could have been sourced from elsewhere. The implication being that a single marketing buzz-word is not enough to guarantee peace of mind when you slather that delicious-looking pink lipstick on your lips.
Today, consumers like you and I have become more aware of the limitation of the word organic to certify that a beauty item is indeed 100% wholesome, so the industry came up with other fancy marketing terms such as “Green”, “Natural”, “Eco”, “Botanical”, etc. All of these terms convey an inspiring picture of wellbeing and healthy values, but exactly what they mean remains unclear. I have spoken to people who swear by the term “Natural” before they will buy any product — the challenge is natural has its own set of challenges, the most important being that there are no strict official regulations to ensure that a product which claims to be natural is actually so. Even when a product is formulated with mostly or some naturally derived ingredient, the question remains what else is contained in there that isn’t natural? Even more so, just because a product is formulated with synthetic ingredients doesn’t make it unsafe. We all know and can agree that science has done a lot of good for our world, so there is no one to say that because a product is synthetically produced that makes it harmful.
Which brings us to the bone of contention — What is good? What isn’t? One term that by far holds promise for me, first as a woman who spends so much money and time (add faith in its ‘promised’ effectiveness) using these beauty products, as well as a professional in the industry (yes, I am a beauty-tech founder), is the term “Clean Beauty”. For me, it connotes the truth of what a healthy beauty product or beauty-wellness product as I like to call it should be. Admittedly, “Clean” isn’t a regulated word either, neither is there an official certification for it. And yes, it can mean different things to different people — still, Clean for me holds all the important criteria for what my beauty product should be.
To me, clean means first and foremost that it doesn’t contain harmful ingredients that have been linked to bad health. Clean beauty signifies wellbeing or wellness to me — the ingredients can be gotten from mother nature (natural) or man-made (synthetic), but I know they are free from harmful effects and are safe for me. They are high-performance, effective but more importantly, safe for my health. And that is the one criteria I look for when I buy products, but more importantly, the one promise I insist on as my team and I at Podozi Inc. work on creating something the world of beauty consumers will love. We aren’t all there just yet — but we have taken it upon ourselves, regulations and certifications be damned, to uphold this strict and simple guideline in our product development. We are sworn to protect our lives and health, including that of everyone who chooses to be a part of us.
You see, the Federal Food, Drug and Cosmetics Act, cannot and will not protect you as a consumer. In actual fact, the council allows a manufacturer to put almost anything they want in a formulation. Instead, the responsibility is on us — you and I — as the makers of our beauty to insist on putting our health and wellness front and center when we consume beauty products. As an advocate of beauty-wellness, my life’s mission is to seek ways to ensure that my beauty products remains 100% clean. That also means I take the pain to educate my company’s loyal fans on every ingredient and substance we use in our products, promoting our collective health and wellbeing ahead of cheap profits. Why? Because we believe that wellbeing and beauty are actually two sides of the same coin. When we look good, we feel great, and when we feel great, we are that much productive. After all, I am yet to meet a sick, frail woman kicking ass in school or in the boardroom.
We are embracing healthy clean beauty and so should you. The journey has started and we are eager to hear your thoughts and opinion on what beauty should be for you. Your voice is important and this conversation is about you. Click the 💚 icon below to spread this message and leave your comments below as we take on the gospel of Beauty+Wellness.