People don’t know what they are doing. That’s not a reason to suggest it doesn’t have a future.
No one knows how order a flying car either.
Most marketing sucks. Most marketers look at their competition and do their best to show the boss that they have a clue.
For tech companies, brand marketing is generally one of the last functions to be built. Traditionally brand marketing requires a large media budget and a visionary executive (think Bozoma Saint John, the woman sent to save Uber). However, with the…