Are Your Calls-to-Action All About You?
The cure for a bad case of the Me, Me, MEs …
We live in a society of “I’ve gotta have it now,” and “It’s all about me.” And because of that, a large portion of today’s society is deeply immersed in the all-about-me mentality. Whether we’re talking about beauty pageants or reality TV shows, the act of being all-in on the, “Look at ME!” habit is pretty unattractive. This mentality, however, has spread from our personal lives into our businesses at an alarming rate. Instead of “it” being about the customer or client as it should be, it’s more about the business.
One of the places I see the all-about-me mentality is in the calls-to-action on blogs and websites, and of course … in social media.
Here are a few examples of excessive “me-isms” in your calls-to-action:
- Follow me
- Tweet me
- Share for me
- Subscribe to me
- Buy this from me
- Book an appointment with me
Sheesh…give me a break. Obviously there are some very good business reasons to offer these calls-to-action; but, like eating Cheetos, they should be used in moderation. If your website, blog or social media strategies have gotten overly “me-me,” there is a cure.
Random acts of kindness work to break the me-mentality perception people may be getting from your online tactics. This giving back could be in the form of sharing other people’s content (remember the 80/20 rule?), offering free (no strings attached) information packed with value and benefit, freely saying “thanks” or “good job,” linking to others within your blog posts and giving shout-outs to those you admire or are inspired by.
Giving back could be in the form of sharing other people’s content (remember the 80/20 rule?).
Random acts of kindness don’t hurt or cost money, but instead, create value and benefit for your clients, customers and target market, and can help you position yourself as an expert in your field or industry.
So the next time you add that very necessary call to action to your next blog post, your website or social media post, consider two things:
- How can I word this so it’s not all about me, and
- what act of online kindness can I do today?
Make it about the customer or client and less about you. Your business will be better for it!
Author Bio: Terry Green is the Owner/President of BizEase Support Solutions, an online marketing support company that partners with professional speakers and coaches worldwide to help them turn time into money. You can follow Terry on Facebook, LinkedIn, Twitter and Google+!
Originally published at BizEase Support Solutions.