What Are You Doing and Who Are You Doing it For?
Business health check-up: What are you doing and who are you doing it for?
I recently published a series of blog posts about checking on the health of your business. In the series, so far, we’ve conducted check-ups on our business branding, and business finances. My last post in this three-part series, focuses on checking the health of the services you provide, how you provide them, and the people to whom you provide them.
We’ll start by looking at the services you’re providing.
Run a check-up on your business services
When’s the last time you took some time to evaluate the services you offer? We all have those tasks in our business we enjoy performing more than others.
My question to you is, why aren’t you only providing those services you love? I think many business owners forget that when you’re in business for yourself, YOU get to decide what you offer!
If you’re spending a significant amount of time delivering keynotes you aren’t passionate about or offering workshops that don’t excite you … why not change it up?
Go ahead and take inventory of the services you’ve provided in the past, the ones you provide now, and the ones you’ll continue to provide in the future. Now, make a few notes about which ones fill you up, which excite you, and which exhaust you. If you want your business health to thrive, you need to be providing more of the services you love and less (or none) of the ones that sap your energy.
Review your target audience
Now that you’ve taken a close look at what you’re doing in your business, it’s time to look at the people you serve. What/who is your target audience? How narrowly is your ideal customer defined? Do you work only with ideal customers, or are you working with anyone who contacts you? Are there certain types of customers you no longer want to work with? Are you working with them anyway?
This being the end of the year is an especially good time to start combing through your roster of clients, noting those you truly enjoy working with and those which drain you. Develop a focused marketing strategy around getting more of those great clients so you can phase out the not-so-great ones.
By offering services you love to provide and working with people who bring you joy, your business will be in its best health ever!
Look at your team members
I’ll start this by saying if you don’t have a team in place, that’s a key indication your business isn’t in its best health. You can’t do it all. Even if your team is you and one freelancer who helps you with project management, that counts.
Assuming you do have a team in place, are they all doing their best work? Do they live and breathe your brand when representing you and your business? If not, that doesn’t mean you don’t have great people on your team; but maybe it’s time to consider how you could do a better job of communicating your messaging and values to them. For this part of your business health check-up, take some time to chat with each of your team members (either as a group or individually) to find out what brings them joy, what they would like to be doing more of, less of, etc. Communication is key!
If you’re looking for a team of online marketing specialists, I know a great one ;)
So now that we’ve looked at three key parts of your business health … Branding, Finances, and those you work with, you’ve got the info you need to start making sure your business is in good health. And if it isn’t, then let’s get started so you can make this bright, shiny new year even better than last year!
How does the health of your business look, and what will you do to make it better?
Originally published at BizEase Support Solutions.
Author Bio: Terry Green is the Owner/President of BizEase Support Solutions, an online marketing support company that partners with professional speakers and coaches worldwide to help them get out, and stay out, of marketing overwhelm so they can start turning their time into money. You can follow Terry on Facebook, LinkedIn, Instagram and Twitter!