Tessa Vanooteghem – Medium

Tessa Vanooteghem

Tessa Vanooteghem

Politically Correct — When to Use Activism in Advertising

Don’t.

Apr 13, 2017

Politically Correct — When to Use Activism in Advertising

Apr 13, 2017

Tessa Vanooteghem

Power to the People — Putting End-Users First

The people have spoken, and they hate your ads. See my write-up on the subject here.

Mar 30, 2017

Power to the People — Putting End-Users First

Mar 30, 2017

Tessa Vanooteghem

TL;DR: Get to the Point, B2B Email Marketers

The Marketing Industry, in all caps, has become a walking stereotype. Between buzzwords that mean different things on any given day and…

Mar 30, 2017

TL;DR: Get to the Point, B2B Email Marketers

Mar 30, 2017

Tessa Vanooteghem

Netflix, Amazon, and the Ad Industry.

As of October 2016 Netflix had over 86 million users. Amazon Prime Video had 72.6 million. That’s a lot of people binge-watching series.

Feb 13, 2017

Netflix, Amazon, and the Ad Industry.

Feb 13, 2017

Tessa Vanooteghem

What is Native Advertising?

2016 was a big year for the term “Native”. Chances are, if you work in marketing, you’ve heard the term quite a bit in the last few months.

Jan 30, 2017

What is Native Advertising?

Jan 30, 2017

Tessa Vanooteghem

If The Shoe Fits — The Unintended Future Consequences of Parameter Search

Many women are ready to ditch vanity sizing so shopping becomes more efficient and painless. Parameter-Based Search will make this possible…

Jan 24, 2017

If The Shoe Fits — The Unintended Future Consequences of Parameter Search

Jan 24, 2017

Tessa Vanooteghem

Everyone Hates Your Ads

I imagine you’ve been sitting at your desk, agonizing about which keywords are best to reach your target audience, but your ads still…

Jan 20, 2017

Everyone Hates Your Ads

Jan 20, 2017

Tessa Vanooteghem

Tessa Vanooteghem

I wear a lot of black and rant about marketing on the world wide web. #digitalmarketing #digitalmonetization

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